What is Entertaiment?


Entertaiment is an activity understood objectively, involves communication between text and audience, requires an external stimulus to exist, offers pleasure to the audience and takes place in a passive form. According to Bates and Ferri (2010), entertainment is an important part of a consumer’s life that can improve self-esteem.

Word Origin:

Middle English entretenement, from Old French entretenir “to hold together, support,” probably from entre- “among” (from Latin inter) + tenere “to hold” (from the Indo-European root tenere, to stretch). The suffix -ment is used with verb stems in many English nouns, such as amazement, betterment and merriment; in Vulgar Latin, it was -mentum. A common suffix for forming nouns from verbal roots, also used with verb stems in -er (as in erosion) and -ir (as in senti-ment).